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The Opportunity

The overall demand for consumer electronics and durables in India is driven by a young demographic population, coupled with rising disposable incomes amid skilled and highly educated workforce. Besides, low penetration levels, easy availability of finance options, growing prominence of consumer electronics’ retail stores, online retail industry and a robust 400 million plus Indian middle class with a comprehensive rise in level of affluence is also fuelling the demand in this industry.

The consumer durables and electronics market in rural and semi-urban areas account for about 40 per cent of the overall market and is growing at about 30 per cent CAGR.


  • Average GDP growth of 7% over the last 15 years, expected to more than double by 2020 from 2010.
  • Private consumer expenditure is close to 60% of GDP
  • Discretionary spending to reach over 70% of total consumer expenditure by 2020
  • The Indian population in the age group of 15 to 59 is estimated to grow to 800 million by 2016 forms the real consumer base.
  • Household income for this base in top 35 boom cities in India is projected to increase by INR 60,000 by 2015-16.
  • Bulk of sales still comes from the top 35 Cities (1mn+ Pop) across products but smaller cities with less than 5 Lac population are growing fast.
  • With low penetration levels unlimited opportunities come from these untapped markets.
  • Significant increase in discretionary income & easy financing schemes have led to shortened product replacement cycles & evolving lifestyles in consumer durables perceived as utility items rather than luxury possessions.
  • Strong economic growth, coupled with increased purchasing power, will continue to drive demand for consumer electronics over the forecast period.
  • Rising incomes, growing aspirations, increased awareness and greater exposure to media have encouraged young consumers to spend on such products.
 

Prominent Exhibitors 2012

Videocon Whirlpool ONKYO Prodigi IFB Sansui Kenstar Kelvinator Case it Heatwell AEG License Works Telefunken Arvin Mampy India Singer Zanussi Eureka Frigidaire D-Link Canon BENQ