The Industry

A sustained period of high growth in GDP over the last decade has led to boom in the CE and Appliances sector. Growing at a compounded annual growth rate (CAGR) of about 15 per cent the spending within the Indian consumer electronics market will grow by approximately 17% in US dollar terms in 2013 to USD 35 billion, driven by rising incomes and growing affordability.

Following are the key indicators:
  • Consumer Electronics & Appliances Sales: USD 9.5bn in 2011 to USD 11bn in 2012
  • Handset Sales: US$8.7bn in 2011 to USD 9.7bn in 2012,
  • Computer Hardware Sales: USD 8.8bn in 2011 to USD 9.7bn in 2012,
  • TV set demand is projected to reach 34mn units by 2016.
  • Refrigerator market is estimated to be 10.8 million units in 2013 from 9.8 million units in 2012.
  • The residential washing machine market in India is expected to reach USD 1.50 Billion by 2017.
  • Residential ACs in India likely to touch 6.5 million units by 2015,
  • Microwave Industry to grow at 14% CAGR to reach a size of 1.8 M units in 2013.
  • Digital camera market in India is expected to attain a CAGR of 43% to reach INR 104.6 billion by 2015.
  • The overall small appliances market is estimated at USD 1.2 billion, growing 15-18% a year. The premium segment grows around 30% a year.
  • On the back of the robust growth of these categories, CEAMA predicted that the sector is set to grow at 20% every year for the next five years.
  • India will leap frog from 12th position to 5th position in the largest consumer markets in the world by 2025.

Prominent Exhibitors 2012

Videocon Whirlpool ONKYO Prodigi IFB Sansui Kenstar Kelvinator Case it Heatwell AEG License Works Telefunken Arvin Mampy India Singer Zanussi Eureka Frigidaire D-Link Canon BENQ